Module 03 · Meta & Google Ads

Performance Marketing

TasarımMania's performance marketing service takes advertising out of the channel silo and ties it to one outcome metric: conversion. Whether it's Meta, Google, TikTok or LinkedIn, the budget, the data and the reporting are managed under one roof; which channel actually produces results is settled by measurement, not by guesswork.

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In depth
01

Bringing Multi-Channel Data into One Report

Every ad platform tells a different success story in its own interface; that's why channel-level reports are misleading on their own.

A common measurement foundation is set up first: UTM parameters are standardised, conversion events are tracked to a single definition, and every channel's data is fed into a central dashboard. That makes multi-touch journeys visible too — the ones that start on Google and are remembered through Meta. The attribution model — first click, last click or data-driven — is chosen according to the shape of the sales cycle. The result isn't a set of numbers read separately per channel, but a single performance table reflecting the business as a whole.

02

How do you balance acquisition cost against lifetime value?

A low acquisition cost isn't a measure of success on its own; the lifetime value of the customer it brings has to be tracked alongside it.

Each channel is assessed on the order frequency, basket size and retention of the customers it produces. Cohort-based analysis follows how a group of customers won in a given period behaves over time, and shows which channel brings cheap but low-value customers and which brings expensive but high-value ones. The budget is redistributed on that balance: weight shifts towards channels where lifetime value stays clearly above acquisition cost, and spending is capped where the opposite holds. The decision mechanism isn't a fixed rule but a data loop that keeps updating. Messages that need consent are on record through the İleti Yönetim Sistemi , Türkiye's message management system.

01 Channel-level reports Channel-level reports: three panels side by side, each with a differently shaped chart — illustrative graphic Three small panels arranged neatly. Each has an untitled bar at the top; inside each sits a chart in a different shape: columns in the first, a line in the second, a doughnut in the third. Below all three, a single line: “tells a different success story”. None of the charts carries a figure. In the animation the panels come in one by one and the charts fill in. channel-level reports tells a different success story
02 One report One report: three lines running down from three panels and meeting in a single wide card — illustrative graphic At the top, the shrunken ends of the three panels from the previous stop. A line running down from each meets in the middle and connects to a single wide card. The card's top bar carries a “consolidated report” label, and below it a single four-row table skeleton: each row has a bar representing a channel name and three value columns. The values are deliberately “—”; no number is written. In the animation the lines are drawn from top to bottom and the rows come in one by one. consolidated report — — — — — — — — — — — —
03 Cost ↔ value The balance of acquisition cost against lifetime value: a set of scales in balance — illustrative graphic A set of scales. The beam is parallel to the ground, exactly in balance; neither side tips down. The left pan is labelled “Acquisition cost”, the right “Lifetime value”. The values in both pans are deliberately “—”; no amount or ratio is written. Below, a two-line note: “A low acquisition cost isn't a measure of success on its own”. In the animation the beam is drawn from left to right and the pans come in behind it. balance — Acquisition cost — Lifetime value A low acquisition cost isn't a measure of success on its own
Illustrative graphic. It draws the route the page describes: each channel's reports read separately in its own interface, those reports meeting in a single consolidated report, and the balance between acquisition cost and lifetime value. The boxes are an example interface drawing, not taken from a real account; the channel names are represented by bars so as not to invent names. The values in the table and in the pans of the scales are deliberately “—”: this page's own argument is that looking at a single number is misleading, so no cost, value or ratio is written here. The scales are deliberately in balance too — the page is describing balance, not the superiority of one side.

For the current price and timeline band , look at the pricing section on the Meta & Google Ads page — you can settle the band for your scope in two minutes.

Let's map the scope togetherFive steps, two minutes. The timeline and price range appear on screen.

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FAQs

Frequently asked questions: performance marketing

How is performance marketing different from conventional ad management?

Conventional ad management usually focuses on intermediate metrics like impressions or clicks. In performance marketing there's one measure: a concrete business outcome — defined conversions such as a sale, a completed form or a new lead.

How is data from several channels brought into one report?

A common tagging and UTM standard is set up across every channel, and conversion events are tracked to the same definition. The raw data is fed into a central dashboard and turned into a single table through the chosen attribution model.

How are acquisition cost and customer lifetime value calculated?

Acquisition cost is the total spent to win a customer divided by the number of customers won. Lifetime value is the total that customer brings over the relationship; it's established through order frequency and how well they're retained.

On what basis is the budget redistributed between channels?

The main criterion is the ratio of the lifetime value each channel produces to its acquisition cost. Budget is shifted towards the channels where that ratio holds up, and on weaker channels spending is capped or the targeting is rebuilt.

Do you guarantee a particular number of conversions in performance marketing?

No; conversions are also affected by variables outside the ad platforms, such as market conditions and competition. This service isn't a commitment to a fixed figure — it aims to raise the likelihood of conversion through continuous measurement and optimization.

What size of business is this service meaningful for?

It's meaningful for a business of any size that runs advertising on several channels and whose data is scattered. The more complex the sales funnel and the more channels involved, the clearer the difference channel-agnostic measurement makes.

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The detail

If you'd like to look before deciding

  1. 01

    Setting Up the Measurement Foundation

    Before the campaigns start, the conversion tags, the UTM structure and the attribution model are settled. Without that foundation, the data collected can't be compared across channels.

  2. 02

    The Optimization Cycle

    The dashboard is monitored regularly; on channels where acquisition cost is rising or lifetime value is falling, the creative, targeting and budget decisions are reviewed again.

  3. 03

    Reporting and Transparency

    Instead of separate tables per channel, a single consolidated report is provided. The business owner sees every channel's contribution to the outcome on the same screen.

LIVE LOOP

Let's Bring Your Channels Together Around One Outcome

If you want to see clearly which channel your ad budget is paying off in, let's look at our process together. You can review the framework of the service in the scope and pricing section, and get in touch with our team for an assessment specific to your business.

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