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Search results for "dental clinic appointment" with a sponsored ad on a laptop in an office at night, and an ad with a Call button on a phone; around them, keyword, Quality Score, conversion tracking and negative list panels
Module 03 · Meta & Google Ads

Google Ads Agency: Google Ads Management on Search and Display

As a Google Ads agency, we build campaigns that deliver measurable results on the Search and Display networks. Our Google Ads management keeps every step with one team, from keyword research to ad copy and from conversion tracking to bidding strategy. We've summarized the broader service on our Meta & Google Ads page.

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In depth
01

Google Ads Campaign Architecture and Keyword Structure

When we set up a Google Ads account, we first choose the campaign type that fits the business goal. Search, Display, Shopping and performance-focused automated campaigns each serve different scenarios.

In Search campaigns, for example, we tie each ad group tightly to a single theme. We also mix broad, phrase and exact match types according to the intent we're targeting. On top of that, a negative keyword list protects the budget from irrelevant searches, and we update that list regularly. Meanwhile, ad copy, landing page fit and expected click-through rate determine Quality Score. A high score directly affects both ad rank and cost per click. That's why a good Google Ads agency fixes these three elements before raising the bid.

02

Conversion Tracking, Bidding Strategy and the Optimization Cycle

We set up the conversion tracking infrastructure before the campaign goes live. It includes the Google Tag, events imported through GA4, call tracking and, when needed, offline conversion imports.

Automated bidding strategies can't work accurately without a healthy conversion signal. So in the early period, we start with manual or goal-based bidding. As data volume grows, we move to automated strategies such as target CPA or target ROAS. Optimization isn't a one-time job, either. At regular intervals, we review the search terms report, device breakdowns and A/B test results from ad variations. This lets us steer the budget towards better-targeted keywords. How Quality Score is calculated is explained plainly in the Google Ads Help documentation.

03

How We Run Google Ads Management as an Agency

As a Google Ads agency, we follow a six-step routine on the accounts we manage, because each step prepares the data for the next.

  1. First, we open the account in your business's name and connect with administrator access.
  2. Next, we choose the campaign type that fits your goal: Search, Display, Shopping or performance-focused automation.
  3. Then we tie ad groups to a single theme and set up keywords with match types and a negative list.
  4. Before launch, we get conversion tracking working with the Google Tag, GA4 and call tracking.
  5. From there, we start with manual or goal-based bidding and move to target CPA or target ROAS as data grows.
  6. Finally, we review the search terms report, device breakdown and ad tests regularly, then reallocate the budget.

This way, every decision rests on conversion data, and you always keep ownership of the account.

01 Campaign architecture Campaign architecture: four campaign types and ad groups under the account — illustrative graphic An "Account" box at the top. Below it, thin branching lines lead to four campaign type boxes: Search, Display, Shopping and performance-focused. Branches from the Search box lead to three ad group tiles; each tile has two keyword bars, and the keywords are shown as bars so no names are invented. A negative keyword row sits at the bottom. In the animation, the branches are drawn and the boxes enter from left to right. Account Search Display Shopping Performance focused group 01 group 02 group 03 ad group keyword negative keywords
02 Conversion tracking Conversion tracking: Google Tag, GA4 events, call tracking and offline conversion nodes — illustrative graphic A "setup order" heading at the top. Four nodes flow from left to right: Google Tag, GA4 events, call tracking and offline conversions. Each node has a small icon and a label, with arrows between them, and an elbow-shaped path drops from the second node to the third. A band at the bottom reads "tracking first, then launch". In the animation, the nodes enter one by one and the path is drawn. setup order Google Tag GA4 events call tracking Offline conversions tracking first, then launch
03 Optimization cycle Optimization cycle: a closed loop with four stops on it — illustrative graphic A closed loop with four stops placed clockwise: search terms report, A/B testing, budget allocation and device breakdown. The small card in the middle of the loop is titled "Bidding strategy", and its value is deliberately left as "—", because the page publishes no measurement or figure. In the animation, the loop is drawn and the stops appear one by one. at regular intervals search terms report A/B testing budget allocation device breakdown Bidding strategy —
Illustrative graphic. The drawing shows the path this page describes. Campaign types and ad groups are set up under the account, conversion tracking is connected before launch, and reports run through the optimization loop. We drew the boxes as a sample interface, so they don't come from a real account. We showed keywords as bars to avoid inventing names. We also deliberately left the value of the middle card at the third stop as "—". This page publishes no figures such as cost per click, conversion rate, budget or timeframe.

For the current price and timeline band, check the pricing section of our Meta & Google Ads page — you can pin down the band for your scope in two minutes.

Prepared by: TasarımMania Digital Marketing Team · Last updated: 20 October 2026

Films shot by our own crew

Smile Group All-on-4 campaign
TasarımMania Film for dental clinics, 30 s
Dr. Yaşar Şahin Implants explained
Dentakım Bruxism, treatment explained
Smile Group Patient satisfaction
Avrupa Tıp Merkezi Promotional film

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FAQs

Frequently asked questions: Google Ads management

What does a Google Ads agency do?

In short, as a Google Ads agency, we take on account setup, campaign type selection, keyword structure, conversion tracking, bidding strategy and regular optimization. Your ad budget then shifts direction based on data, and you keep ownership of the account.

Which Google Ads campaign types do you use?

We consider Search, Display, Shopping and performance-focused automated campaigns based on the business goal. If brand awareness is the aim, for example, Display and video come to the fore; for capturing direct demand, Search takes priority. For businesses with a product catalogue, we also build a separate Shopping campaign.

Whose name is the Google Ads account opened in, and what happens if we change agencies?

We always open the account in your company's name; we connect only with administrator access. Because ownership stays with you, you can remove our access and grant it to a new team if you change agencies. That way, historical data and learning aren't lost.

Do you launch campaigns before conversion tracking is set up?

No. We check that conversion tracking works before the campaign goes live. Without tracking, you can't see which click led to a result, and bidding strategies miss the mark. So the order is always tracking first, then launch.

When does a Google ad go live?

Once we finish setup, the ads go through Google's own policy review. That review is outside our control and varies by industry. After that, the ads go live automatically, with no extra approval step needed.

Is the Google Ads agency fee included in the ad budget?

No. The management fee and the ad budget paid to Google are separate line items. You pay the budget directly to Google; the management fee covers campaign structure and optimization work. That's why we show the split separately in the pricing section.

If our competitors also use Google Ads, how does that affect our costs?

When several competitors bid on the same keyword, competition rises and cost per click can go up. At that point, Quality Score, ad originality and landing page fit balance the cost. So instead of raising the bid, we raise relevance first.

Which metrics will I see in the report?

Every report shows you the search terms report, device breakdown and cost per conversion. We then readjust budget allocation and bidding strategy based on that data.

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Details

If you'd like to look before deciding

  1. 01

    Search Network Advertising

    When a user searches directly for a product or service, we appear in front of them with text ads. That's why we focus on the fit between ad group theme, keyword list and landing page. It underpins both Quality Score and cost per click.

  2. 02

    Display and Remarketing

    We also re-engage users who visited the site but didn't convert, using image and video formats. When we define audience segmentation clearly, the brand reminder reaches better-matched people.

  3. 03

    The Reporting and Optimization Cycle

    We track campaign performance through metrics such as the search terms report, device breakdown and cost per conversion. Then we readjust budget allocation and bidding strategy based on that data.

LIVE LOOP

Let's Build Your Google Ads Campaign

In short, if you're aiming for measurable results on Search and Display, let's plan your campaign goals together as your Google Ads agency. You'll find the management fee and scope details in the pricing section.

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