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Commercial production studio; a phone on a tripod plays behind-the-scenes footage from the TasarımMania crew's film set
Module 04 · Video Production

Commercial Video Production and Filming: From Script to Screen

A commercial is a promotional format that brings your brand's message to the screen through a short story. At TasarımMania, one team handles commercial video production from script to delivery. First we write the script, then we draw the storyboard, and finally we shoot the film and record the voice-over. The price depends on the script's complexity, the format you choose and how much filming it needs.

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In depth
01

Commercial Scripts and Storyboards: Pre-Production

Every film starts with a script our copywriters write from your brand brief. We present the draft to you scene by scene and record every revision in writing, so no uncertainty carries over to the shoot.

Once you approve the script, we turn it into a storyboard. A storyboard lets us test camera angles, scene transitions and timing with visual sketches before the shoot. If we skipped this stage, direction on the shoot day would get vague and the risk of reshoots would rise. That's also why we finalize character design and scene composition in the storyboard. As a result, the crew arrives on set with a ready roadmap, and we use the same plan to set the number of shoot days. For example, the number of scenes, location changes, the cast and equipment needs all directly affect the schedule.

02

Live-Action or Animated Commercial? Choosing the Format

A live-action commercial relies on physical production elements such as actors, locations and lighting setups. Animation creates the scene, the characters and the background digitally. Both go through the same script and storyboard logic.

If you want to highlight an abstract concept or a character-driven story, animation is often the better fit. For stories that need real places and a human touch, we recommend live action. On a live-action film, we build the shoot plan and organize locations once the storyboard is approved. In both formats, we record the voice-over in the studio with professional voice actors and sync it to picture in the final mix. From the same film, we also create separate versions for TV, digital ad networks, social media and your website. Finally, we check the promise the film makes, because Türkiye's commercial advertising rules hold the brand owner responsible for exaggerated claims.

03

Our Commercial Video Production Process

We follow a six-step production sequence, because each step lowers the risk of the next. That way, we reach the shoot day without surprises and deliver on the schedule we planned from the start.

  1. First, we listen to your brand brief and target audience, then pin down the film's single message.
  2. Next, our copywriters write the script and present the draft to you scene by scene.
  3. Once it's approved, we map out camera angles, transitions and timing in a storyboard.
  4. Then we decide on the format; for a live-action film, we plan the location, the cast and the lighting.
  5. After the shoot or the animation work, we handle the edit, colour grading and studio voice-over.
  6. Finally, we deliver the film in separate versions for TV, digital advertising and social media.

As a result, the commercials we produce aren't tied to one channel; they work on every screen.

01 Brief → Script From brief to script: an arrow from the brand brief document to the script document — illustrative graphic On the left, a document with a folded corner and three text bars; below it, the label "Brand brief". An arrow points right. On the right, a longer document: three short bold bars stand for scene headings and the thin bars below them for dialogue lines; below it, the label "Script". At the bottom, one line: "Written by our copywriters". In the animation, the brief appears first, the arrow draws from left to right, then the script page and scene blocks enter in turn. Brand brief Script Written by our copywriters
02 Storyboard Storyboard: composition sketches in six frames, one approved — illustrative graphic At the top, the heading "Camera angles" and the label "visual sketch". Below, six frames in two rows: one a wide shot with a horizon line, one a close-up with a circle in the centre, one a product shown as a small rectangle, and the other three bar compositions. Under each frame, a thin bar replaces a sequence number. The middle frame of the second row has an accent border and a tick, with the label "Approved" below it. At the bottom, one line: "Shoot plan after storyboard sign-off". The frames contain no faces or real footage. Camera angles visual sketch Approved Shoot plan after storyboard sign-off
03 Format decision Format decision: Animation and Live action cards side by side, equal in weight — illustrative graphic Two equal cards side by side. On the left, "Animation": a stack of three offset rectangles as layers, with a small timeline below. On the right, "Live action": three badges — Cast, Location and Lighting — each made of an icon and a label. Both cards share the same size, border and fill; neither is dimmed or crossed out. At the bottom, one line: "Chosen to fit the need". Format decision Animation Live action layers timing Cast Location Lighting Chosen to fit the need
Illustrative graphic. It shows the pre-production path: from the brand brief to the script, then to storyboard sign-off, and finally to the format decision. The documents and frames are sample drawings, not taken from a real project. To avoid inventing scene names, lines or frame numbers, we show them all as bars and drew no faces in the frames. The two cards at the third stop are equal on purpose, because we see animation and live action as two valid options. The timeline only shows that we plan the timing, so we deliberately left out any duration, budget or frame count.

For the current price and timeline range, see the pricing section of the Video Production page — you can narrow the range for your scope in two minutes.

Prepared by: TasarımMania Video Production Team · Last updated: 20 October 2026

Films shot by our own crew

Smile Group All-on-4 campaign
Avrupa Tıp Merkezi Promotional film
EsteTouch Medikal Lumina Pro launch
Kalissa Red LED mask
Smile Group Patient satisfaction
Dr. Yaşar Şahin Implants explained

Let's map the scope togetherFive steps, two minutes. The timeline and price range appear on screen.

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FAQs

FAQs: commercial video production

What is a commercial?

In short, a commercial is a promotional film that presents a brand's product, service or message through a short story. It runs on TV, digital ad networks, social media and websites.

Who writes the script, and how do you get it approved?

Our copywriters write the script based on your brand brief. We share the draft scene by scene and tie every revision to written approval, so no uncertainty carries over to the shoot.

What's the difference between animation and a live-action film?

Both formats start from the same script and storyboard foundation, but the production method differs. A live-action film needs locations and actors, for example, while animation relies on character design and digital motion.

Why don't you skip the storyboard stage?

Because a storyboard lets us test camera angles and scene transitions visually before the shoot. If we skipped this layer, direction would get vague and the risk of reshoots would rise noticeably.

Who does the voice-over?

Professional voice actors record it in the studio. We direct the tone to match your brand's personality and sync it to picture in the final mix.

How many days does the shoot take?

In short, the number of scenes, location changes, the cast and equipment needs determine the number of days. Because we pin down these variables at the storyboard stage, we prepare the shoot plan before heading out on set.

What determines the price of a commercial?

The price depends on the script's complexity, the chosen format and how much filming it needs. That's why we map the scope together first; with the scope tool on this page, you can see the timeline and price range in two minutes.

Is a promotional film the same as a commercial?

They're close formats, but their goals differ. A commercial usually links a single message to action in a short time, while a promotional film tells a broader story about a company, clinic or service. We produce both commercials and promotional films with the same team and the same script-and-storyboard process; you can watch examples in the films section below.

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Details

If you'd like to look before deciding

  1. 01

    Script and Approval Process

    We write the script based on your brand brief and a target audience analysis, then present it to you scene by scene. Because we record feedback in writing, no misunderstandings carry over to the shoot.

  2. 02

    Shoot Planning and Directing

    After storyboard approval, we prepare a shoot plan that covers camera moves, lighting setup and location logistics. That way, our director makes every decision on set according to this plan.

  3. 03

    Voice-Over and Post-Production

    Once the edit is complete, we add the voice-over, music and sound effect layers. Finally, we combine the professional voice-over with colour grading and get the film ready for delivery.

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Let's Shape the Script for Your Commercial Together

Let's pin down your film's single message together and plan the whole process, from script to delivery, with one team. We share budget and schedule details once the scope is mapped.

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