Module 04 · Video Production

Commercial Film Production: From Script to Screen

Commercial film prices take shape around the complexity of the script, the format chosen and what the shoot requires. TasarımMania manages the script, storyboard, filming and voiceover stages under one roof, and carries your brand's message onto the screen.

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In depth
01

From Script to Storyboard: The Pre-Production Stages

A commercial film begins with a script written by TasarımMania's copywriters in line with the brand brief.

The draft goes to the client for sign-off scene by scene; every revision is put on record in writing, which keeps the process clear. Once the script is approved it moves on to the storyboard stage. The storyboard is a checking layer that tests camera angles, scene transitions and timing against visual sketches before the shoot; when that stage is skipped, uncertainty on the shooting day and the risk of a reshoot both rise. Once the character design and the scene composition are settled, the team goes on location with a route map already in hand.

02

Animation or Live Action? The Format Decision

A live-action commercial rests on physical production elements: the cast, the location and the lighting setup. Once the storyboard is approved, the shooting plan and the location arrangements come into play.

An animated commercial, by contrast, rests on scene design, character animation and background illustration produced digitally. Both formats go through the same script-and-storyboard logic, but the production method differs at the root: brands aiming at abstract ideas or character-led storytelling usually go for animation, while stories that need a real location and a human subject favour the live-action format. In both formats the voiceover is recorded in a studio with professional voice artists and synchronised to the picture in the final mix. The claim the film makes is scrutinised too; Türkiye's commercial advertising rules hold the brand owner answerable for any exaggerated claim.

01 Brief → Script From brief to script: an arrow running from the brand brief document to the script document — illustrative graphic On the left, a document with a folded corner and three text bars on it; beneath it the words “Brand brief”. An arrow runs from it to the right. On the right, a longer document: three short bold bars stand for the scene headings, and the thin bars below them for the dialogue lines; beneath it the word “Script”. At the very bottom, a single line: “Written by copywriters”. In the animation the brief appears first, the arrow is drawn from left to right, then the script page and the scene blocks come in one by one. Brand brief Script Written by copywriters
02 Storyboard Storyboard: composition sketches in six frames, one of them approved — illustrative graphic At the top, the heading “Camera angles” and the label “visual sketch”. Below it, six square frames in two rows: one a wide shot with a horizontal horizon line, one a close-up with a circle in the centre, one a product shown as a small rectangle, and bar compositions in the remaining three. Under the frames there is a thin bar in place of a sequence number. The middle frame in the second row has an accent border and a tick, with “Approved” beneath it. At the very bottom, a single line: “The shooting plan comes after storyboard sign-off”. There is no face and no real footage in the frames. Camera angles visual sketch Approved The shooting plan comes after storyboard sign-off
03 Format decision Format decision: the Animation and Live action cards side by side, weighted equally — illustrative graphic Two equal cards side by side. On the left, “Animation”: a stack of three rectangles offset over one another, with a small timeline beneath it. On the right, “Live action”: three badges — Cast, Location and Lighting — each made of an icon and a label. The two cards are the same size, with the same border and fill; neither is dimmed or crossed out. At the very bottom, a single line: “Chosen to suit the need”. Format decision Animation Live action layers timing Cast Location Lighting Chosen to suit the need
Illustrative graphic. It draws the pre-production route the page describes: from the brand brief to the script, then on to storyboard sign-off and the format decision. The documents and frames are an example drawing, not taken from a real project; scene names, lines of dialogue and frame numbers are all represented by bars so as not to invent them, and there are no faces in the frames. The two cards at the third stop are equal on purpose: the page presents animation and live action as two valid options, and which one gets used is decided by the need. The timeline is there only to say “timing is being planned”; it shows no duration, budget or frame count, which is why there is deliberately no number anywhere in the graphic.

For the current price and timeline band , look at the pricing section on the Video Production page — you can settle the band for your scope in two minutes.

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FAQs

Frequently asked questions: the commercial film shoot

Who writes the commercial film script, and how is client sign-off obtained?

The script is prepared by TasarımMania's copywriters in line with the brand brief. The draft is shared scene by scene, and every revision is tied to written sign-off so that no uncertainty is carried through to the shoot.

Does an animated commercial follow a different process from a live-action one?

Both formats start from the same script-and-storyboard foundation, but the production method diverges. The live-action format needs a physical location and a cast, while animation rests on character design and digital motion work.

Why is the storyboard stage never skipped?

The storyboard lets camera angles and scene transitions be tested visually before the shoot. When that layer is skipped, uncertainty on set and the risk of a reshoot both rise noticeably.

Is the commercial's voiceover recorded with a professional voice artist?

Yes — the voiceover is recorded in a studio by professional voice artists. The tone is directed to suit the brand's personality and synchronised with the picture in the final mix.

What determines the number of shooting days?

The shooting schedule takes shape around the number of scenes, the location changes, the cast and the equipment needed. Because those variables are settled at the storyboard stage, the shooting plan is ready before anyone goes on location.

Which channels can the delivered film be used on?

The delivered film is prepared in formats suited to different channels: television broadcast, digital ad networks, social media platforms and the corporate website. Channel-specific adaptations are handled within the video production service.

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The detail

If you'd like to look before deciding

  1. 01

    The Script and Sign-Off Process

    The script, prepared in line with the brand brief and the target-audience analysis, is put to the client for sign-off scene by scene. Feedback is put on record in writing, so no misunderstanding is carried through to the shoot.

  2. 02

    Shoot Planning and Direction

    Once the storyboard is approved, a shooting plan is drawn up covering camera moves, the lighting setup and location logistics. The director runs every decision on set in line with that plan.

  3. 03

    Voiceover and Post-Production

    Once the edit is complete, the voiceover, music and sound-effect layers are added. The professional voiceover performance is brought together with the colour grade, and the film comes out ready for delivery.

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Let's Shape Your Commercial's Script Together

To settle the production line items set out in the commercial film pricing section and to start the script-and-storyboard process for your own project, get in touch with the TasarımMania team.

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