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Meta Ads Manager on a hand-held phone in a sunlit clinic lounge; around it, Reels cards, audience rings, an A/B test, pixel and Conversions API, and new lead panels
Module 03 · Meta & Google Ads

Meta Ads Management: Facebook and Instagram Advertising

As a Meta ads agency, we handle Meta Ads management for your Facebook and Instagram accounts end to end. Audience segmentation, ad format selection, retargeting setup and reporting all run through one team.

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In depth
01

Meta Ads Account Management and Audience Segmentation

Every Meta Ads campaign starts with the ad account we set up in Meta Business Manager. So the first job is to set up the account and measurement properly.

First, we set up the pixel and Conversions API integration, which measures visitor behaviour and feeds data into campaign optimization. Then we build the audience in three layers: custom audiences from existing customer lists, lookalike audiences that resemble them, and broad audiences based on interests. We also split the campaign structure by funnel stage. We run awareness, consideration and conversion objectives in separate campaigns and optimize each stage's bidding strategy independently. This lets us measure the Meta ads budget separately at every step of the funnel.

02

Choosing Meta Ad Formats and Building Retargeting

We choose the format based on the nature of the product or service. But we don't treat any single format as right for every job.

A static image, for example, is strong for getting a message across fast, while the collection format suits showcasing several products. Short video and the Reels placement are strong at grabbing attention, but they need more production. So we decide by weighing past campaign data and creative production capacity together. In the retargeting layer, we split site visitors, video viewers and users who abandoned their basket into separate groups. Then we reach each group again with a message that matches its level of interest. Advertising regulations apply on social media too, because Türkiye's commercial advertising rules make no distinction between platforms.

From account to report: the six stops of Meta Ads management

  • Account structure
    Account structureYour Page, ad account and pixel stay in your own business account.
  • Campaign architecture
    Campaign architectureWe split each campaign into ad sets by funnel stage.
  • One message, four formats
    One message, four formatsWe choose between static image, collection, short video and Reels based on data.
  • Vertical shoot set
    Vertical shoot setOur own team shoots Reels and short videos in vertical framing.
  • The retargeting journey
    The retargeting journeyWe reach visitors who abandoned their basket again in the feed, with a fitting message.
  • Regular reporting
    Regular reportingWe read the metrics and note what we'll change next period.
03

Our Meta Ads Management Steps

We follow a six-step routine on the Meta ad accounts we manage. That way, each step prepares the data for the next.

  1. First, we open the ad account in the brand's name within your Business Manager setup.
  2. Next, we set up measurement with the pixel and Conversions API.
  3. Based on that, we prepare custom, lookalike and broad audiences in layers.
  4. Then we split campaigns by awareness, consideration and conversion objectives.
  5. Before launch, we prepare creative variations and compare them with A/B testing.
  6. Finally, we set up retargeting groups and share results in regular reports.

This way, your Meta ads budget passes the same checkpoints every period, and you always keep ownership of the account.

01 Account and audience Account and audience: from the ad account to a three-layer audience — illustrative graphic On the left, a box standing for the ad account, with two rows and a label reading "admin access". A short arrow to the right connects it to three nested horizontal bands: lookalike audience on the outside, custom audience in the middle and existing customers at the core. The layers get darker towards the centre. Below are three labels for campaign objectives: awareness, consideration and conversion. In the animation, the account box appears first, then the link, and then the layers from the outside in. account three-layer audience campaign objectives Ad account admin access Lookalike audience similar Custom audience pixel Your customers list awareness consideration conversion
02 Format selection Format selection: four ad formats with equal weight — illustrative graphic Four format cards in a 2x2 grid: static image shown with a square placeholder, collection with three small side-by-side cards and an arrow, short video with a horizontal frame and a play triangle, and Reels with a vertical frame. All four share the same border and fill; none is selected or highlighted. One line at the bottom: based on the nature of the product or service. ad format comparison Static image Collection Short video Reels Based on the nature of the product or service
03 Retargeting Retargeting: a loop from site visitor to custom audience to ad, and back to the visitor — illustrative graphic Three boxes from left to right: site visitor, custom audience and ad. The visitor box shows three neutral dots instead of a person. A curved arrow above the boxes, running from the ad back to the visitor, shows the loop. A pixel and Conversions API label sits at the top, and a note at the bottom reads "a message matched to interest level". In the animation, the boxes enter from left to right, then the return arrow is drawn. pixel and Conversions API retargeted Site visitor Audience Ad a message matched to interest level
Illustrative graphic. The drawing shows the path this page describes. The ad account is set up and the audience is built in three layers. The format is chosen based on the nature of the product or service, followed by the retargeting loop. We drew the boxes as a sample interface, so they don't come from a real account. We used no brand or platform marks either. We deliberately drew the four formats as equals, because the page ranks none above the others. We don't show measures like audience size, reach or budget, so the bands and boxes carry no numbers.

For the current price and timeline band, check the pricing section of our Meta & Google Ads page — you can pin down the band for your scope in two minutes.

Prepared by: TasarımMania Web and E-Commerce Team · Last updated: 20 October 2026

Films shot by our own crew

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Let's map the scope togetherFive steps, two minutes. Your timeline and price range appear on screen.

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FAQs

Frequently asked questions: Meta Ads management

What are Meta ads, and where do they appear?

In short, Meta ads is the umbrella term for the paid ads we run on Facebook and Instagram. Ads appear in placements such as Feed, Stories and Reels. We plan the audience, format and budget around these placements.

Whose name is the Meta ad account opened in?

We open the account in the brand's name, under the business's own Meta Business Manager. We run the campaigns with admin access, so ownership of the account always stays with you.

What do you do if the ad account is restricted or disabled?

Restrictions usually stem from a policy violation, a payment problem or a suspicious activity flag. First, we identify the reason and start the appeal process. Then we fix the item flagged as a violation and keep campaign downtime to a minimum.

Which Meta ad format suits our business, and how do you decide?

We decide based on your product range, creative production capacity and your audience's platform habits. Then we validate the decision with small test campaigns.

Why might an ad not go live, and how does the review process work?

Every ad goes through Meta's automated review before going live, plus a manual one when needed; this process isn't in our control. Rejections usually stem from prohibited content, a misleading claim or a mismatch with the landing page. In that case, we fix the item in question and resubmit the ad.

How do you set up retargeting, and who sees the ads?

First, we set up retargeting with data from the pixel we place on your website and the Conversions API. We split page viewers, product viewers and people who abandoned their basket into separate groups. Then we show each group an offer that matches its behaviour.

Which metrics does the Meta ads report include?

The report includes core metrics such as reach, impressions, click-through rate, number of conversions and cost per result. We also add ROAS, which shows the return on ad spend, plus breakdowns by audience. That way, you can see in one table which audience and which creative delivered results. We don't leave the report as a list of numbers; we also note what we'll change in the messaging next period. That's why the report directly guides your budget decisions.

What's the benefit of having an agency run your Meta ads?

Account setup, measurement, audience building, creative testing and reporting all sit with the same team. Campaigns don't drift, and the budget shifts direction based on data. While a specialist Meta ads team does the work, you still keep ownership of the account.

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Details

If you'd like to look before deciding

  1. 01

    Pixel and Conversions API Setup

    The pixel we place on your website and the server-side Conversions API measure conversion data accurately, unaffected by browser blockers. That's why retargeting and optimization rest on this setup.

  2. 02

    Catalogue-Based Dynamic Ads

    We also connect your product catalogue to Commerce Manager. Then we set up dynamic ads that automatically show users the products they viewed or added to their basket. That way, you manage a wide product range without producing each ad by hand.

  3. 03

    Creative Testing and Optimization

    We compare image, video and copy variations with A/B testing to find which creative delivers stronger results. The results then guide the messaging strategy for the next cycle.

LIVE LOOP

Let a Professional Team Run Your Meta Ads

In short, our specialist team runs the whole Meta ads process, from account setup to audience segmentation and from format selection to retargeting. Let's choose the option in the pricing section that suits you, together.

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