Module 03 · Meta & Google Ads

Meta Advertising Agency Services: Facebook and Instagram Ad Management

As a Meta advertising agency, TasarımMania manages your business's Facebook and Instagram accounts end to end; the whole process runs from one place, from audience segmentation to choosing ad formats, from retargeting to performance reporting.

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In depth
01

Account Management and Audience Segmentation

Campaign work starts with the ad account set up in Meta Business Manager.

The pixel and Conversions API integration measures visitor behaviour and feeds data into campaign optimization. The audience is built in three layers: custom audiences drawn from existing customer lists, lookalike audiences resembling those, and broad audiences based on interests. The campaign structure is split by funnel stage; awareness, consideration and conversion goals are run in separate campaigns, and each stage's bidding strategy is optimized independently.

02

Which ad format suits which goal, and how is retargeting set up?

The format is chosen according to the nature of the product or service.

A static image is strong for getting a message across quickly, and the collection format suits showing several products; short video and the Reels placement have high attention-grabbing power but need more production. The decision is made by weighing past campaign data and creative production capacity together. In the retargeting layer, site visitors, video viewers and users who didn't complete the basket are split into separate groups; each group is targeted again with a message matched to its level of interest. Advertising regulations apply on social channels too; commercial advertising rules make no distinction by platform.

01 Account and audience Account and audience: from the ad account to a three-layer target audience — illustrative graphic On the left, a box representing the ad account; inside it two rows and a label reading “administrator access”. A short arrow running right from it connects to three nested horizontal bands: lookalike audience on the outside, custom audience in the middle, existing customers at the centre. The layers darken inwards. Below, three labels showing the campaign goals: awareness, consideration, conversion. In the animation the account box comes in first, then the connector, then the layers from the outside in. account the audience in three layers campaign goals Lookalike audience resembling Custom audience pixel Existing customers list awareness consideration conversion
02 Choosing the format Choosing the format: four ad formats given equal weight — illustrative graphic Four format cards in a two-by-two grid: a static image shown as a square placeholder, a collection as three small cards side by side with an arrow, short video as a horizontal frame with a play triangle, and Reels as a vertical frame. All four are drawn with the same border and the same fill; none is selected or given prominence. Below, a single line: according to the nature of the product or service. a comparison of ad formats Static image Collection Short video Reels According to the nature of the product or service
03 Retargeting Retargeting: a loop from the site visitor to the custom audience and back to the ad — illustrative graphic Three boxes from left to right: site visitor, custom audience and ad. The visitor box carries three neutral dots instead of a person. Above the boxes, a curved arrow returning from the ad to the visitor describes the loop. Above, a pixel and Conversions API label; below, a note reading “a message matched to the level of interest”. In the animation the boxes come in from left to right, then the return arrow is drawn. pixel and Conversions API targeted again Site visitor Custom audience Ad a message matched to the level of interest
Illustrative graphic. It draws the route the page describes: setting up the ad account and building the audience in three layers, choosing the format according to the nature of the product or service, and then the retargeting loop. The boxes are an example interface drawing, not taken from a real account; no brand or platform mark is used. The four formats are deliberately drawn equal — the page doesn't hold any one above the others. The bands and boxes carry no figures, because they don't show a measurement such as audience size, reach or budget.

For the current price and timeline band , look at the pricing section on the Meta & Google Ads page — you can settle the band for your scope in two minutes.

Let's map the scope togetherFive steps, two minutes. The timeline and price range appear on screen.

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FAQs

Frequently asked questions: Meta Ads management

Whose name is the ad account for a Meta Ads campaign opened in?

The ad account is opened in the brand's name, under the business's own Meta Business Manager; the agency runs the campaigns with administrator access. That way ownership of the account always stays with the business.

What happens when a Meta ad account is restricted or disabled?

A restriction usually comes from a policy breach, a payment problem or a suspicious activity flag. The reason is established, an appeal is started, the item flagged as a breach is corrected, and the interruption to the campaign is kept to a minimum.

Which ad format suits our business, and how is that decided?

The format decision is made by looking at the range of products, the capacity to produce creative, and the platform habits of the target audience. The decision is validated with small-scale test campaigns.

How does Meta's ad review work, and why might an ad not be running?

Every ad goes through Meta's automated review, and a manual one where necessary, before going live; that process is outside the agency's control. Rejection usually comes from prohibited content, a misleading claim or an inconsistency with the landing page; the item is corrected and the ad resubmitted.

How is retargeting set up, and which visitors see it?

Retargeting is built on data from the pixel placed on the website and the Conversions API. People who viewed a page, looked at a product or didn't complete the basket are split into separate groups and shown again with an offer that matches their behaviour.

Which metrics does the Meta ad report include?

The report covers the core metrics: reach, impressions, click-through rate, number of conversions and cost per result. Added to those are ROAS, which shows the return on ad spend, and breakdowns by audience.

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The detail

If you'd like to look before deciding

  1. 01

    Pixel and Conversions API Setup

    The pixel placed on the website and the server-side Conversions API together let conversion data be measured accurately without being affected by browser blockers; they're the foundation of retargeting and optimization.

  2. 02

    Catalogue-Based Dynamic Ads

    The product catalogue is connected to Commerce Manager to set up dynamic ads that automatically show a user the product they visited or added to their basket; a wide product range is managed without producing each ad by hand.

  3. 03

    Creative Testing and Optimization

    Image, video and copy variations are compared through A/B testing to establish which creative performs more strongly; the results steer the message strategy for the next cycle.

LIVE LOOP

Run Your Meta Ads with a Professional Team

From account setup to audience segmentation, from choosing formats to building retargeting, the process is run by a specialist team. Let's settle together which of the options in the scope and pricing section suits you.

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