Standalone Service

Graphic Design Agency Services: Logo, Brand Identity and Visual Templates

As a graphic design agency, TasarımMania produces your brand's logo, brand identity guidelines, business card and catalogue designs and social media templates under one roof. This work runs independently of your website's interface design, and aims to keep your brand consistent on every surface, printed and digital.

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In depth
01

How does the process run, from logo to brand identity guidelines?

The logo is the brand's single visual signature, while the brand identity guidelines are a thorough set of rules describing how that signature is used in every setting.

The process starts with a discovery call that settles the brand's values and its audience. The direction is then set through concept sketches and a moodboard, and the chosen concept is produced in vector format. At this stage the colour palette, typographic hierarchy and logo variants (horizontal, vertical, mark) are defined together. The guidelines document brings the minimum size, clear space, examples of prohibited use and the colour codes together in one file. That way, different agencies or in-house teams all apply the brand to the same standard.

02

The Technical Difference Between Business Cards, Catalogues and Social Media Templates

Business card and catalogue files going to print need a CMYK colour profile, bleed and high resolution, while digital catalogues and social media templates are prepared in RGB and optimized for screens.

Depending on the number of products and the page layout, a catalogue can be delivered as a print-ready PDF or as an interactive digital format with a page-turn effect. Social media templates come in different ratios — post, story, cover image — matched to the brand's colours and typography, in editable layers. The aim is for the same brand identity to appear intact on every channel. Because pricing and delivery times vary with the package, those details are covered in the pricing section. The design delivered is a creative work; copyright law sets the extent of the usage rights.

01 Logo Logo canvas: an abstract geometric mark, clear-space measurement and horizontal, vertical and icon variants — illustrative graphic A logo drawing: at the top, an abstract geometric mark on a canvas, surrounded by a dashed clear-space frame and a measurement line; below it, three small boxes showing the horizontal, vertical and icon variants; at the bottom, vector and print + digital delivery chips. The mark is illustrative — it isn't the TasarımMania logo. Clear space Horizontal Vertical Icon Vector Print + digital
02 Identity guidelines An open guidelines page: colour palette, typography and right-and-wrong rules of use — illustrative graphic A guidelines page drawing: at the top, four colour circles as the palette; in the middle, a typography row with a large letterform and two text bars; at the bottom, two boxes for rules of use — one ticked as correct use, the other crossed as incorrect. The colours are examples, not a brand palette. Colour palette Typography Aa Rules of use Correct Incorrect
03 Templates Three format cards: business card CMYK, catalogue PDF, social media RGB — illustrative graphic A template drawing: at the top, a horizontal business card with a CMYK label; in the middle, a vertical catalogue page that reads as folded in two, with a PDF label; at the bottom, a square social media card with an RGB label. In the animation the three format cards light up in turn. Business card CMYK Catalogue PDF Social media RGB
Illustrative graphic. It draws the route the page describes: from logo to brand identity guidelines, from guidelines to templates. The logo mark is an abstract geometric form — it isn't the TasarımMania logo or any real client's logo; the palette circles are example swatches, and the brand colour codes are defined in the guidelines file. The format labels are the technical distinction described above: business cards and catalogues going to print are CMYK, social media templates are RGB. Measurements, quantities and price figures were deliberately left out — for the current band, see the pricing link below.

For the current price and timeline band , look at the pricing section on the Web Design & Software page — you can settle the band for your scope in two minutes.

Let's map the scope togetherFive steps, two minutes. The timeline and price range appear on screen.

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FAQs

Frequently asked questions: graphic design and brand identity

What is a brand identity, and how is it different from just a logo?

The logo is the brand's mark, while the brand identity is a whole system covering the colour palette, typography, visual language and rules of use. The identity guidelines make sure the logo is applied consistently across every channel.

What stages does a logo go through before it's delivered?

The process runs through a discovery call, concept sketches, vector production of the chosen direction, and a final check. At delivery you get the vector source files together with the different usage formats.

What makes business card and catalogue design prices vary?

The cost is set by things like the number of pages, how complex the content is, whether illustration is needed and the delivery format. Current package details are in the pricing section.

What formats is a catalogue delivered in?

A catalogue can be prepared as a high-resolution, print-ready PDF, or as an interactive digital file with a page-turn effect on screen. Where it's needed, both formats are delivered together.

Are social media templates part of the package, or offered separately?

The template set is offered either as an add-on module to the brand identity package or as a standalone service. The scope is settled during the call, according to what the brand needs.

Can we keep our existing logo and just have brand identity guidelines produced?

Yes — the existing logo can be analysed and kept, with guidelines produced covering only colour, typography and rules of use. If the logo needs revising, that's assessed separately.

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The detail

If you'd like to look before deciding

  1. 01

    What's in the Identity Guidelines

    The guidelines delivered bring together the logo variants, colour codes, typographic hierarchy, examples of the visual language and right-and-wrong usage comparisons. That document becomes the shared reference for every supplier working with the brand.

  2. 02

    Feedback and Sign-Off Flow

    After the concept is shared, feedback is gathered from a single point and revisions are applied accordingly. The sign-off flow is set up so that different stakeholders' views come together on one file.

  3. 03

    The File Package Delivered

    At the end of the project you receive the vector source files, print-ready versions, social media profile images and editable template layers together. A file-naming standard is shared as well.

LIVE LOOP

Let's Turn Your Brand Identity Into a Corporate System

Let your logo, business card, catalogue and social media graphics meet in one design language. Get in touch to discuss the scope and delivery plan that suits you.

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