Standalone Service

Brand Identity Design: Logo, Brand Identity Guidelines and Graphic Design

With brand identity design, we tie your logo, colour palette, typography and usage rules into one system. As a graphic design agency, we also produce business cards, catalogues and social media templates within that same system. That keeps your brand consistent on every surface, in print and on screen.

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In depth

Brand Identity Design: The Process From Logo to Guidelines

A logo is your brand's visual signature, but on its own it doesn't create a system. That's why brand identity design sets rules for how that signature is used in every setting.

We start with a discovery call that clarifies your brand values and target audience. Then we set the direction with concept sketches and a moodboard, and produce the chosen concept in vector format. At this stage, alongside the logo design, we also define the colour palette, typographic hierarchy and logo variations (horizontal, vertical, icon). Next, we prepare the guidelines document. Brand identity guidelines bring the minimum size, clear space, examples of prohibited use and colour codes together in one file. That way, different agencies or in-house teams apply your brand to the same standard. In short, good brand identity design keeps your brand looking the same, no matter whose hands it's in.

The Technical Differences Between Business Cards, Catalogues and Social Media Templates

For example, we prepare business card and catalogue files for print with a CMYK colour profile, bleed and high resolution. Digital catalogues and social media templates, on the other hand, use an RGB profile and screen optimization.

That's why we deliver catalogue design in one of two forms, depending on product count and page layout. It comes as a print-ready PDF or as an interactive digital file with a page-flip effect. Likewise, we prepare social media templates in different ratios, such as post, story and cover image. They match your brand colours and typography and come with editable layers. Ultimately, our goal is for the same brand identity to appear intact on every channel. So we carry the rules set during brand identity design over to every template unchanged. Pricing and delivery time depend on the package scope, so we cover those details in the pricing section. The design we deliver is also a creative work; Türkiye's copyright legislation defines the scope of your usage rights.

Brand Identity Design Steps

We follow a six-step routine on brand identity design projects, because each step leaves a solid foundation for the next.

First, we clarify your brand values and target audience in a discovery call.
Next, we set the design direction with concept sketches and a moodboard.
Then we produce the chosen concept in vector format and create the logo variations.
Based on that, we define the colour palette and typographic hierarchy.
Next, we compile these rules, along with colour codes, in the brand identity guidelines.
Finally, we produce the business card, catalogue and social media templates and deliver the file package.

We also collect feedback through a single point at every step. That way, everyone works on the same file until the brand identity design is approved.

01 Logo

02 Brand identity guidelines

03 Templates

Illustrative graphic. The drawing shows the path this page describes: from logo to brand identity guidelines, and from guidelines to templates. For example, we drew the logo mark as an abstract geometric form; it isn't the TasarımMania logo or a real client's logo. Likewise, the palette circles are sample colours; we define brand colour codes in the guidelines file. The format labels reflect the technical distinction above: business cards and catalogues going to print are CMYK, social media templates are RGB. We deliberately drew no sizes, quantities or price figures, so for the current range, see the pricing link below.

Current price and timeline range: check the pricing section on our Web Design & Software page — you can pin down the range for your scope in two minutes.

Prepared by: TasarımMania Graphic Design Team · Last updated: 20 October 2026

Brand identity and advertising materials

The set we created for our own brand, TasarımMania: from logo to ID badge, from signage to billboard.

Brand identity guidelines

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FAQs

Frequently asked questions: brand identity design

What is brand identity, and how is it different from a logo?

A logo is your brand's symbol, but brand identity is a complete system covering the colour palette, typography, visual language and usage rules. The brand identity guidelines make sure your logo is used consistently across different channels.

What stages does brand identity design go through?

First, we hold a discovery call, then prepare concept sketches. Next, we produce the chosen direction in vector format and run a final check. At delivery, we hand over the vector source files together with the different usage formats.

What's included in a brand identity design package?

The package includes brand identity guidelines covering logo variations, colour codes, typographic hierarchy, visual language examples and correct vs. incorrect usage comparisons. We also deliver vector source files, print-ready versions and social media profile images.

What affects business card and catalogue design prices?

Page count, content density, the need for illustration and the delivery format determine the cost. That's why we don't list a single price; we share current package details in the pricing section.

What formats do you deliver catalogue designs in?

We prepare the catalogue as a print-ready, high-resolution PDF or as an interactive digital file with an on-screen page-flip effect. If needed, we deliver both formats together, so you can use the same catalogue in print and on screen.

Are social media graphic templates included in the package?

We offer the template set as an add-on module to the brand identity package or as a standalone service. So we define the scope during our call, based on what your brand needs.

Can we keep our current logo and just have brand identity guidelines created?

Yes. We review and keep your current logo, then prepare guidelines covering only colour, typography and usage rules. If the logo needs a revision, we assess that separately.

How do you manage revisions and the approval process?

After sharing the concept, we collect feedback through a single point and apply revisions accordingly. That way, different stakeholders' input comes together in one file and the approval process stays on track.

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Details

If you'd like to look before deciding

01
What the Brand Identity Guidelines Include
The guidelines we deliver bring together logo variations, colour codes, typographic hierarchy, visual language examples and correct vs. incorrect usage comparisons. The document becomes a shared reference for every supplier working with your brand.
02
Feedback and Approval Flow
After sharing the concept, we collect feedback through a single point and apply revisions accordingly. This approval flow brings different stakeholders' input together in one file.
03
The File Package You Receive
At the end of the project, we deliver the vector source files, print-ready versions, social media profile images and editable template layers together. We also share a file-naming standard, so your team can find files easily.

LIVE LOOP

Let's Turn Your Brand Identity into a Corporate System

In short, let's bring your logo, business cards, catalogue and social media graphics together in one design language. First, let's define the right scope and delivery plan for your brand identity design together.

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