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Product shoot studio; a phone on a stand plays a laser device shot from a TasarımMania promotional film
Module 04 · Video Production

Product Video Production: E-Commerce Product Video Shoots

A product video is a short, focused format that puts a single product in the spotlight. At TasarımMania, we handle product video production for e-commerce pages and marketplace listings. So unlike a corporate brand film, we prioritize the product's details and the moment it's in use. We also put the scene that triggers the buying decision at the centre of the edit.

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In depth
01

Product Video Production: Studio or Your Own Premises?

Each approach meets a different need, so we choose the shoot location by looking at the product. The decision comes down to the product's size and the visual language of the platform where the video will run. In short, one highlights the product's details, the other the context in which it's used.

In the studio, we work with fixed lighting, a cyclorama backdrop and a turntable. That lets us show every angle of the product in the same light and keep the background clean. This setup also makes colour consistency easier in post-production. For cosmetics, jewellery and electronic accessories, for example, we choose the studio because sharp detail matters most. A shoot at your business, on the other hand, shows the product in real use. For furniture, equipment or products backed by a service, the venue's atmosphere, scale and usage scenario build trust. That's why, when we plan a product video, we make this decision together in the initial meeting.

02

E-Commerce Product Video: Marketplace Format and Editing

Every platform expects a different video format. On marketplaces such as Trendyol, for example, we prepare the video in a square or vertical ratio. These storefronts expect a flow that suits silent autoplay and shows the product clearly in the first few seconds. So we carry the information in captions or on-screen text. For your e-commerce site, we choose a horizontal or square ratio. Then we deliver the video with compression and a cover frame suited to embedding in the product gallery. Otherwise, the image may get cropped from one platform to the next, or the message may get lost. In the edit, we bring the product's strongest feature to the front and avoid unnecessary transition effects. We also place the logo and product name in the scene in a clean, simple way. Finally, the footage can't show the product as anything other than what it is, because Türkiye's commercial advertising legislation prohibits misleading presentation.

03

Our Product Video Production Process

In a product video, every scene should serve the buying decision. That's why we run the shoot as a six-step sequence. This way, the test shoot, the main shoot and the edit all work towards the same goal, and we set the delivery format from the start.

  1. First, we agree on the product, the target platform and the shoot location together in an initial meeting.
  2. Next, the product is shipped to our studio, or our crew comes to the location you choose.
  3. Before shooting, we run a test to find the product's best angle and movement.
  4. Then we set the lighting to suit the surface and shoot the turntable, detail and in-use scenes.
  5. After the shoot, we bring the strongest feature forward in the edit and add captions and the logo.
  6. Finally, we deliver the marketplace and website versions, each with its own ratio, compression and cover frame.

This way, we create both the vertical and the square versions from the same shoot.

01 Studio and location Studio setup and an on-location shoot at the business, two equal cards side by side — illustrative graphic On the left, the studio: a cyclorama backdrop curve, the product resting on the floor and light cones from both sides. On the right, a shoot at the business: simple blocks in the background stand for the venue, with the same product in front and a natural light cone from one side. Both setups are drawn at the same scale, in the same frame and with the same sharpness. Below, a note reads "Each approach meets a different need". In the animation, the panels enter first, then the light cones and products, and finally the lines below. Studio shoot On location fixed lighting cyclorama backdrop turntable real use venue atmosphere sense of scale Each approach meets a different need
02 Marketplace format Marketplace format: a vertical product frame plus square, vertical and horizontal ratio badges — illustrative graphic On the left, a vertical product frame with the product inside; a dashed frame around it marks the crop boundary. On the right, three stacked ratio badges: square, vertical and horizontal. Each badge has an empty rectangle showing that ratio; no dimensions are written inside on purpose. No marketplace name or logo is drawn. In the animation, the frame appears and the badges enter one by one from the right. Marketplace silent autoplay product image cropping Square marketplace Vertical marketplace Horizontal e-commerce Square or vertical ratio for marketplaces
03 Technical edit Technical edit: a four-clip edit track, a waveform and three process badges — illustrative graphic At the top, an edit track of four clip boxes in different widths; one has an accent border with the note "strongest feature" below it. In the middle, a waveform line and the label "background music". At the bottom, three process badges: colour, audio and captions, each made of an icon and a label. Clip widths are illustrative and show no duration. In the animation, the clips enter in turn and the waveform draws from left to right. Edit stage strongest feature background music Colour Audio Captions
Illustrative graphic. It traces the path described on this page: first the shoot setup, then the marketplace format, and finally the technical edit. At the first stop, we deliberately drew the studio and on-location setups at the same scale and sharpness, because we see both as options that meet different needs. We also left the ratio boxes empty on purpose, since this page doesn't share resolution, duration or file size. The clip widths don't represent duration; they only show that an edit is made of segments of different lengths. We also drew no marketplace names, brands or platform logos.

For the current price and timeline range, see the pricing section of the Video Production page — you can narrow the range for your scope in two minutes.

Prepared by: TasarımMania Video Production Team · Last updated: 21 October 2026

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Let's map the scope togetherFive steps, two minutes. The timeline and price range appear on screen.

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FAQs

FAQs: product video production

Do you shoot product videos in a studio or at the business?

It depends on the product. For example, we shoot small, portable products in the studio, and large or location-bound products at the business itself. We make the decision together in the initial meeting.

Should the product video format be different for marketplaces?

Yes, marketplaces usually expect a short square or vertical flow that works without sound. The version on your website, however, can use a different ratio and edit. And we can create both formats from the same shoot.

Can you shoot several product videos in one session?

Yes, if the products suit a similar set setup, we shoot several of them back to back in the same session. We plan set changes and product transitions in advance to keep the flow fast.

What's the difference between a product video and a corporate film?

In short, a product video is a short, direct format focused on a single product. A corporate film, by contrast, usually involves a broader narrative, a story structure and a brand message. So the two serve different purposes and call for different production processes.

Should I send the product to your studio, or do you shoot on site?

Both options are possible. You can ship the product to our studio or invite our crew to a location you choose. The choice depends on how portable the product is and on the shoot concept.

How does a product video fit into an e-commerce site?

We prepare the video with compression and a file format suited to the product page's gallery. Then we adjust the cover frame, file name and size to the requirements of your e-commerce platform.

How do you get the message across to viewers who watch with the sound off?

We deliver key information through on-screen text or captions. That's because marketplaces expect a video to get its message across without sound.

Can you create a product video from photos alone, without a shoot?

Yes, for that we recommend our AI-assisted production line. The service described on this page, however, is a short-form video focused on a single product and made with a traditional shoot.

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Details

If you'd like to look before deciding

  1. 01

    Lighting and Set Setup

    In a product video, we choose soft or hard light depending on the product's surface. On shiny surfaces, we also control reflections with a polarizing filter and diffusers. We keep the background simple enough not to distract on the product page and, if needed, match it to your brand colour palette.

  2. 02

    Product Direction and Test Shoot

    Before the shoot, we run a short test to find the angle and movement where the product looks its best. Then we plan the turntable, close-up detail and in-use scenes. This keeps the edit flexible and lets us cut several segments from a single product.

  3. 03

    Audio and Caption Integration

    We assume from the start that the video may be watched on mute. So we back up key information with on-screen text or captions. We keep the video cohesive by choosing the background music, and any voice-over, to suit the target audience.

LIVE LOOP

Let's Choose the Right Format for Your Product Together

Let's weigh the studio and on-location options together against your marketplace or website goals. That way, we can confirm the delivery format for your product video and the package details in the pricing section.

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