Skip to content
Get a Quote
Lighthouse desktop report for the Dr. Ramazan Ersoy website (performance 100, SEO 100) on a laptop, with the site on a phone
Module 05 · SEO Services

Technical SEO Services: Site Speed, Crawlability and Core Web Vitals

Technical SEO is the infrastructure work a search engine needs to crawl and index your site correctly. We build that foundation from start to finish. First, we tackle Core Web Vitals performance and your sitemap and robots.txt setup. Then we complete the Search Console integration and the structured data (schema) setup.

Let's map the scope and price range Message us on WhatsApp
In depth
01

How Does Technical SEO Use Core Web Vitals to Measure Site Speed?

Core Web Vitals are among Google's ranking signals. They measure how fast a page loads, how quickly it responds to interaction and how visually stable it is. That's why our technical SEO audit reads all three metrics separately.

LCP shows how quickly the largest content block appears on screen. Likewise, INP measures the response to interaction, and CLS measures sudden layout shifts during loading. If these metrics come out weak, the search engine may judge the user experience as inadequate and push the page down. Because of mobile-first indexing, we measure the mobile experience first. For site speed, our audit starts by weeding out render-blocking resources. Next, we convert images to modern formats, compress them and load critical CSS first. We also trim unnecessary third-party scripts and improve server response time. Still, performance work is never a one-off, because every update can affect the metrics again. So we keep technical SEO going with regular monitoring.

02

Crawlability, Search Console and Schema Markup

For a page to rank, a search engine must first find it, then crawl and index it. That's why crawlability is the first requirement of technical SEO; an error here affects every layer that follows. It's also why we fix access first and speed second.

A sitemap.xml works as a map that points to your priority pages. robots.txt, on the other hand, specifies which sections shouldn't be crawled. But if either file is wrong, the consequences can be severe. For example, one wrong robots.txt rule can block the entire site from being crawled. A broken sitemap delays new pages from getting indexed. Redirect chains, broken links and inconsistent canonical tags also waste crawl budget. That's why our audit fixes each of them one by one. Search Console integration, meanwhile, is the verification layer of this work. The coverage report shows which pages are indexed and why the others were left out. Structured data, or schema markup, explains the meaning of your content to search engines in machine-readable language. As a result, correctly marked-up service or Q&A data can earn rich results in search. The Core Web Vitals definitions set out the page experience thresholds in detail.

03

Our Technical SEO Process

In technical SEO projects, we work from measurement, not guesswork, because every site's problems surface in a different layer. Each step builds on the output of the one before, and we verify the result in Search Console. That way, you can see the impact of the work in measurable terms.

  1. First, we review your Search Console data and server logs.
  2. Next, we crawl the site with crawler tools and run mobile-first speed tests.
  3. Then we rank the findings in a list by severity.
  4. We fix indexing blockers first, then speed and experience issues.
  5. Once the foundation is solid, we set up schema markup and rich result features.
  6. Finally, we confirm the real impact by monitoring coverage and performance data.

This way, you can clearly see the impact of every fix in the report.

01 Crawling Crawling: the path from search engine to server and three access lines — illustrative graphic On the left, an icon representing the search engine, with a path running to the server box on the right. Below, three lines: the sitemap.xml and robots.txt lines are lit, while the broken link line is dimmed and marked with a block sign. In the animation, the path draws from left to right and the lines enter one by one. Server Search engine sitemap.xml robots.txt broken link
02 Indexing Indexing: a Search Console label and an index box with three page cards — illustrative graphic At the top, an "Index" heading and a "Search Console" label. Below, three page cards in a box: two are indexed with accent-coloured check marks, and the third is dimmed and left out. At the bottom, a "coverage report" note. In the animation, the cards enter one by one and the check marks appear after them. Index Search Console Indexed Indexed Excluded coverage report
03 Core Web Vitals Core Web Vitals: LCP, INP and CLS chips, each with a measurement band — illustrative graphic Three measurement chips stacked vertically: LCP loading speed, INP interaction response, CLS visual stability. Under each chip is a horizontal band with a marker on it. The bands carry no numbers on purpose; all three fill to the same length and show no measured value or threshold. In the animation, the chips enter one by one and the bands fill from left to right. Core Web Vitals LCP loading speed INP interaction response CLS visual stability
Illustrative graphic. This drawing shows the path we describe on this page: first, the search engine reaches the server and crawls the site; then pages are either indexed or left out. Core Web Vitals measurement comes last. We drew the boxes as a sample interface; they aren't taken from a real site. We also used bars for the page card titles, so we wouldn't invent names. The bands at the third stop only say "this metric is being measured"; they show no value, score or threshold. That's why we deliberately left numbers off them.

For the current price and timeline band, see the pricing section on the SEO Services page — you can pin down the band for your scope in two minutes.

Prepared by: TasarımMania SEO and Web Development Team · Last updated: 21 October 2026

Websites where we built the technical foundation

Hero measurement: drramazanersoy.com.tr, Lighthouse desktop, 19 October 2026.

Dr. Ramazan Ersoy website, desktop viewDr. Ramazan Ersoy website, mobile view

Dr. Ramazan Ersoy

Allergy and asthma specialist

Live · drramazanersoy.com.tr

Smile Group website, desktop viewSmile Group website, mobile view

Smile Group

Dental clinic and health tourism

Live · smilegroup.com.tr

Let's map the scope togetherFive steps, two minutes. Your timeline and price range appear on screen.

Let's map the scope 0554 791 65 45
FAQs

Frequently asked questions: technical SEO

What is technical SEO?

It's the full set of infrastructure fixes we make so your site gets crawled smoothly, gets indexed and loads fast. For example, speed, the sitemap, robots.txt, canonical tags and schema are all part of this work.

Where do you start a technical SEO analysis?

We start the audit with Search Console data and server logs. Then we bring in crawler tools and speed tests. We tackle indexing blockers first, then performance, and finally missing schema.

Should technical SEO or content SEO come first?

Content SEO looks at what a page says; technical SEO looks at how the search engine reaches the page. A page that can't be crawled won't rank, even with great copy. That's why we strengthen the foundation first.

How do site speed and Core Web Vitals affect rankings?

Google counts these metrics among its ranking signals, so weak performance can push a page behind its competitors. On top of that, users quickly abandon slow pages.

What happens if the sitemap and robots.txt are set up wrong?

A wrong rule can keep critical pages from being crawled. It can even drop the entire site from the index. That's why we check both files at regular intervals.

What does schema setup do?

This markup clearly tells the search engine what type of information is on the page. As a result, rich elements like ratings, FAQs or service details can appear in search results.

What sets a professional technical SEO audit apart from free tools?

Free tools give you a general idea, but they often miss deeper problems. For example, errors caused by server settings or the JavaScript rendering process slip through. We treat those outputs as the first layer and verify the real findings at the server and code level.

Why does mobile-friendliness affect rankings?

Google uses mobile-first indexing, which means it evaluates your site as it appears on a phone first. That's why we run speed and Core Web Vitals measurements on the mobile experience first.

Have a different question? Ask us on WhatsApp →
Details

If you'd like to look before deciding

  1. 01

    Technical Audit Scope

    Our audit looks at crawl and index status, server responses and security settings. We also cover internal link architecture and mobile-friendliness in the same checklist. Then we classify each finding by its impact on how your site communicates with search engines.

  2. 02

    Prioritization Approach

    Errors that block indexing go to the top of the list. Issues that weaken speed and user experience come right after. We bring in fine-tuning, such as schema enrichment, once the foundation is solid.

  3. 03

    Implementation and Verification

    We implement our recommended fixes in a way that fits your site's existing structure. After implementation, we monitor coverage and performance data in Search Console. That way, we verify the real impact with data.

LIVE LOOP

Let's Strengthen Your Technical Foundation

Let's review your site's crawlability, site speed and structured data together. Then we'll map out a concrete, step-by-step roadmap based on the findings. Process and scope details are in the pricing section, or you can message our team directly.

Let's map the scope Message us on WhatsApp