Can viewers tell an AI-generated video from real footage?
With the right references and light matching, our scenes usually pass as filmed footage in short ad formats. The difference can be more noticeable in long, complex human movement. That is why we see products, spaces and abstract storytelling as the best fit for this line.
Is it really possible to create a product video from a single photo?
Yes, a single product photo can be enough source material. The model extracts depth and surface information from the image and applies the camera move we choose to the scene. Finally, we compare the result with the reference photo and get a consistent video.
How do you keep your brand's look consistent across videos made at different times?
We store the style guide, colour codes and approved reference frames in the project file. When you request a new video, we go back to the same references. So a scene we create later comes out in the same tone and palette as the first video.
When can't AI video production replace a traditional shoot?
We recommend a traditional shoot for scenes that need real human performance, live events or complex emotional expression. In these scenes, a traditional shoot still delivers a more reliable result. For needs like these, we can also set up a hybrid approach that combines live footage and AI scenes in one project.
Do revisions work differently from a traditional shoot?
Yes, they are both different and faster. On a traditional shoot, a revision means replanning and reshooting. On the camera-free line, we update the scene parameters or the prompt and re-render from the same project.
Does AI video production carry copyright or usage-rights risks?
The risk depends on the model and the licence type we use. That is why we choose models with clear commercial usage rights at the start of each project. Because we add the logo and copy on a separate layer, these elements carry no third-party risk.
Can you create different video variants of the same product?
We can produce multiple variants from the same source without building a set. For example, we switch the camera move to an orbit, a dolly or a macro sweep to show the product in a different flow.
Do you also produce commercials with AI?
For short ad formats, yes; an AI commercial built around a product, a space or abstract storytelling fits this line well. If you need a full-scale production with actors, we refer you to our traditionally filmed commercial video service.