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Smile Group website on a laptop screen
Module 01

Web design agency: sites and software
built from scratch, not from templates

CORPORATE WEBSITES · ECOMMERCE · CUSTOM SOFTWARE · AI INTEGRATION

We don't install off-the-shelf themes, because we're a web design agency that writes a custom front end for every project. The same team also handles corporate websites, ecommerce, custom software, AI integration and maintenance. A corporate site takes 15–30 working days to deliver, and the accounts and source files are yours from day one.

yourbrand.comINTERFACE

↑ TAP ONE OF THE THREE, THEN FIND ITS MATCH IN THE MEASUREMENT LAYER

semantic structureSTRUCTURE
<header>
<h1>
<article>
<article>
<article>
<button type="submit">

schema.org · Organization · Service · BreadcrumbList

measurement planMEASUREMENT
LOAD— s
LCPmonitored
CLSmonitored
  • form_submit
  • phone_click
  • whatsapp_click
  • add_to_basket

We build all three layers at the same time, so tracking and semantic structure are never bolted on later.

15–30 working daysTypical delivery time
for a corporate site
Depending on scopeWe pin down the budget
range in the quote
14 yearsHands-on experience
in web and software
YoursSource files,
accounts and domain

Sites we've built with this service

Smile Group website, desktop viewSmile Group website, mobile view

Smile Group

Dental clinic and health tourism

Live · smilegroup.com.tr

Dr. Ramazan Ersoy website, desktop viewDr. Ramazan Ersoy website, mobile view

Dr. Ramazan Ersoy

Allergy and asthma specialist

Live · drramazanersoy.com.tr

EsteTouch Medikal website, desktop viewEsteTouch Medikal website, mobile view

EsteTouch Medikal

Medical aesthetic devices

Live · estetouch.com.tr

Salvera website, desktop viewSalvera website, mobile view

Salvera

Medical aesthetics, Nişantaşı

Live · salvera.com.tr

Let's figure out which scope fits you firstFive steps, two minutes. Then the timeline and price range appear on screen.

Budget

Web design pricing: what determines the cost of a website?

We price by scope CORPORATE SITE · 15 – 30 WORKING DAYS

The range we give assumes a single-language corporate site with a limited number of templates. We state VAT in the quote, and we price ecommerce and custom software separately. Five factors set the range:

  • The number of pages and how many languages you'll publish in
  • Whether it's ecommerce, and how many products you'll launch with
  • The number of systems that talk to outside services (ERP, shipping, payments)
  • Whether your content and images are ready
  • Flows that need custom development (dashboards, booking, memberships)

As a web design agency, we don't name a figure before we see the scope. Until the template count and integrations are clear, any number we give would mislead either you or us; we explain why below. That's why we start every conversation by mapping the scope. Also, all form data collected on your site falls under KVKK, Türkiye's data protection law. That's why we set up the privacy notice from the start.

Three layers of the same page: interface, structure and measurement — illustrative graphic A drawing of three browser windows stacked with an offset. In front is the interface layer: a logo, two menu lines, a chip with an accent border, two heading blocks, three product cards and an accent-filled "Get a Quote" button. In the middle is the structure layer: the same blocks turned into dashed frames labelled header, h1, article and button, with a line below reading schema.org, Organization and Service. At the back is the measurement layer: three chips labelled LCP, INP and CLS, plus the event names form_submit, phone_click, whatsapp_click and add_to_basket. When the "Get a Quote" button is pressed, the form_submit event in the measurement layer lights up. MEASUREMENT LCP INP CLS form_submit phone_click whatsapp_click add_to_basket STRUCTURE header h1 article article article button schema.org · Organization · Service yourbrand.com INTERFACE CALL Get a Quote form_submit
Illustrative graphic. The drawing shows three layers of the same page: interface, semantic structure and measurement. We drew the domain name, cards and interface elements for illustration only, so they don't come from a real site. We deliberately left numbers off the LCP, INP and CLS chips, because your browser measures those values live.
Transparency

What's included in the website price, and what isn't?

Included in the price

  • Interface design and page templates
  • Mobile and tablet responsiveness
  • Speed optimization and Core Web Vitals measurement
  • Analytics and form tracking setup
  • Admin panel + live training for your team
  • 30 days of fix support after launch
  • Source files and technical documentation

Separate line item

  • Hosting and domain name — we register them in your name
  • Copywriting and photography
  • Third-party services (payments, shipping, e-invoicing)
  • Monthly maintenance plan
  • Ad budget and management (Module 03)
  • Scope changes requested after delivery

See your project's budget range on screenOnly your name and phone number are required.

The difference

“We had a website built, but…”: the difference between an off-the-shelf theme and custom design

Most sites aren't actually broken; they just sit on a template made for a different business. That's why, as a web design agency, we don't install templates. Instead of describing the difference, we measure it: for example, we put your page weight side by side with ours.

A site built on a template

Off-the-shelf theme + filler content

  • Every visitor also downloads the code for 40 features you don't use, so pages load slower on phones.
  • Tracking gets added after launch, so there's no telling which page brings in calls.
  • You hunt for a plugin even for small changes, and every plugin opens a new security hole.
  • When a theme update arrives, the design falls apart, and you end up back at a web design agency.
The system we build

A front end written for your business

  • Each page carries only its own code, so page weight stays low from the start.
  • We set up the measurement plan on day one, so you know which form came from which campaign.
  • You update the content yourself from the admin panel, so you don't depend on an agency for every change.
  • And the source files and accounts are yours from the start.
FAQs

Frequently asked questions: before you work with a web design agency

We've collected the questions we hear most, with short answers. When the details live in another section, we link to it at the end of the answer.

How long does a corporate website take, and what stretches the timeline?

We deliver a corporate website in 15–30 working days. Content, not code, is what usually stretches the timeline: when copy, photos and logo files arrive late, every later step slips too.

We show which work happens on which days in the table in the timeline section.

What do you do if the project runs late?

If there's a delay, we tell you and confirm the new date in writing; we never let the work quietly drift. Because we split the timeline into stages, you can also see clearly which stage caused the delay and where it came from.

We cover the causes of delays and how we make up for them point by point in the “If things go wrong” section.

How do you decide how many revisions I get?

Our quote itemizes the number of revision rounds and the scope of each one, so you see them before you sign. We also provide 30 days of fix support after launch and fix any bugs that come up in that period free of charge.

Who prepares the copy and photos for the site?

You provide the copy and photos; neither is included in the price. If you need them, we plan copywriting and photography as separate line items.

Is an off-the-shelf theme or a custom design the right choice?

For a business with a limited budget that only needs to be visible online, an off-the-shelf theme is the right call. If you expect measurable calls, form leads and sales from your site, custom design makes more sense.

We compare the two approaches side by side in the “difference between an off-the-shelf theme and custom design” section.

Should I go with WordPress or custom software?

For most businesses that publish content and sell products, WordPress and WooCommerce are enough. You need custom software for workflows an off-the-shelf system can't handle, such as dealer portals, booking, permission management or processes connected to an ERP.

Web design agency or freelancer?

For a one-person job, a freelancer is cheaper and often enough. An agency makes more sense when design, development, advertising and content run in parallel and the work must still stand in two years.

The difference isn't talent; it's continuity and scope. When a solo freelancer gets sick or moves on to other work, the project stops. In our team of specialists, the work continues and your point of contact stays the same. We also agree in writing who holds the source files, admin access and documentation. That said, for a small one-off job, an agency structure adds unnecessary cost.

Have you worked in our industry before?

Very likely, yes. As of 2026, we've completed 165 projects for 120 brands over 14 years. So there's a good chance we've worked in a field close to yours. If we have no experience in your industry, we say so openly in the first meeting.

We explain what changes from industry to industry in the “What changes by industry isn't the design” section.

Details

What to check before choosing a web design agency

We've gathered the process, site migration, post-launch support and the legal side here. Open a topic, read it, then close it again.

First, ask yourself: do you really need a new website?

Start with two numbers: how many people visited your site in the last three months, and how many of them contacted you? If you don't know these numbers, our first job is tracking, not design.

Your situationThe right stepWhy
The site loads and gets traffic, but nobody callsSpeed and conversion fixes on the existing siteRebuilding from scratch won't fix this; the same mistake comes back
You sell a single service, and all your traffic comes from adsA single landing pageA twelve-page corporate structure only adds cost here
Multiple services, different audiences, a blog, several languagesCorporate websiteWithout a separate page for each service, searchers can't find you
You sell products; inventory, shipping and payments are involvedEcommerceAdding a basket later costs more than building ecommerce from the start
No off-the-shelf product fits your workflow (dealers, booking, field teams)Custom softwareA workflow faked with a pile of plugins becomes unmaintainable within six months
The site is two years old and works; it just looks datedVisual refreshIf the foundation is solid, rewriting it burns money

If your budget can't support custom design, don't work with us. At that budget, a well-chosen off-the-shelf theme and five well-written pages will outperform a poor “custom design.”

What changes by industry isn't the design

The difference between a hospital website and a hotel website isn't the colour palette. It lies in the moment the page has to win.

What a hospital or clinic website needs

Türkiye's Ministry of Health advertising rules restrict prices, patient experiences and before-and-after images in Turkish-language content, so we build the content architecture around that filter from the start.

What a hotel website should do: the path to the booking engine

A hotel website's job isn't to close the sale; it's to bring visitors to the booking engine with their minds already made up. A slow-loading gallery, on the other hand, costs you bookings.

On an ecommerce site, the product page earns the money, not the homepage

Most visitors land directly on a product page from a search result or an ad. That's why we put most of the budget into the product page template, on-site search and the variant and stock display.

B2B and industrial websites: catalogues, product codes, technical documents

These sites get few visitors, but each enquiry is worth a lot. The real work is done by technical documents, product code search and a downloadable catalogue.

Preschool and school websites: built for parents browsing on a phone

The parent who makes the decision usually browses the site in the evening, on a phone. That's why we put the location, photos and one-tap calling up front.

We measure speed instead of talking about it: what should your website speed score be?
Speed

Speed is the multiplier that sets the return on the other four modules. That's why we treat speed optimization as a day-one architecture decision, not a cleanup at the end of the project.

Website speed score gauge: Core Web Vitals LCP, INP and CLS measurement

Current measurement

—s

This page loaded in this time on your device and over your connection. We don't write the number; your browser measures it.

To verify, press F12, open the Network tab and reload the page; the value varies with your connection.

Load in 2.5 seconds on a phone: what the LCP, INP and CLS thresholds mean

Google's thresholds for “good” are clear: LCP should be under 2.5 seconds, INP under 200 milliseconds and CLS under 0.1. Google measures this on mobile, not desktop, at the 75th percentile of real-user data. In other words, three out of four visitors should fall below these values.

At delivery, we measure all three values before and after and give you the results in writing.

One foundation, four modules: how your website feeds ads, SEO, apps and video
How it connects to other modules
To Meta & Google Ads We build fast landing pages for your ads, so you don't lose weeks waiting on a campaign page.
To SEO We deliver the site with clean HTML and schema, so the SEO team doesn't spend its first months paying off technical debt.
To Mobile Apps With a shared API and design system, we build the app on your website's infrastructure.
To Video Production We set up the fast page where your video goes live, plus the measurement plan. We also track on the site which videos get watched.
Timeline: how many days to deliver a corporate website? 15–30 working days
Corporate website delivery timeline: stages from discovery to launch over 15–30 working days

What we do, day by day

A narrow scope keeps us at the low end of the range; each added language or integration moves us towards the high end.

Working dayWhat we handleWhat we need from you
Days 1–5Discovery, audit of the current site, URL inventoryThe decision-maker in the meetings
Days 5–9Information architecture and homepage designLogo source files, brand assets, draft copy
Days 9–15Inner page templates, mobile layout, design systemDesign approval, consolidated into one round
Days 15–21Development, admin panel, content entryFinal copy and real photos
Days 21–25Integrations, form and tracking setup, speed workTest accounts; payment and shipping access
Days 25–30Device testing, broken link scan, launch, redirectsYour team's testing and launch approval
Next 30 daysFix support, admin panel training, first analytics reviewChoosing who will attend the training

Pending copy, not code, is what stretches the timeline, so we put content due dates on the schedule too.

You work with a single point of contact, and we send you a short status note on the same day every week.

Six things we need from you to get started

01The logo source file The vector version, not a JPG.
02Brand guidelines Colour codes and font preferences.
03Service and product copy If it isn't ready, we decide who will write it in week one.
04Real photos A team page full of stock photos doesn't build trust.
05Domain and hosting access Or permission to set them up in your name.
06Analytics access Analytics and Search Console, if you have an existing site.
Site migration and 301 redirect plan: moving traffic from old URLs to new ones

What to protect when migrating an existing site: your URLs

A line we hear often: “We got a new website, and our traffic dropped.”

The cause usually isn't the design. The old URLs that search engines know get changed, and if you don't map them to new ones, visitors hit an error page.

The order we follow during a migration:

  1. We list every URL on the old site, including pages, images and files.
  2. We use analytics data to find which URLs get traffic and backlinks.
  3. We map every old URL to a new one; a URL without a match goes to the closest relevant page, not the homepage.
  4. We switch on the 301 redirects at the same moment as the launch.
  5. We report the address change in Search Console and submit the sitemap.
  6. For the first thirty days, we monitor error logs and add any missed URL the same week.

Expect some fluctuation in the first two or three weeks, because search engines recrawl the new structure from scratch. Don't believe anyone who says traffic won't dip at all; what we can promise is that a dip won't be caused by a migration error.

When reading a quote, count the templates, not the pages
Website architecture built from scratch: modular blocks coming together into a project-specific structure

Cost grows with the number of distinct templates, not the number of pages.

60 PAGES · 1 TEMPLATE Pages that share the same layout Adding the sixtieth page takes minutes. LOW COST
6 PAGES · 6 TEMPLATES Pages that each need a different layout Homepage, service, blog, product, contact — all six are separate code. HIGH COST

You lower the budget by reducing the number of template types, which is why our quotes list every template by name.

When you request a quote, ask: which theme is the interface built on, and whose account are the theme and plugin licences registered to?

Annual website costs: domain, hosting, SSL and licence renewals

Month thirteen: what you pay after launch

The table below lists what you'll pay twelve months after launch.

ItemFrequencyPaid toNote
Domain renewalYearlyDomain registrarRegistered in your name
Hosting or serverYearly or monthlyHosting companyYour plan changes as traffic grows
SSL certificateYearlyCertificate providerFree on most sites; the provider renews it automatically
Theme and plugin licencesYearlyVendorThe vendor bills in foreign currency
Business emailMonthly or yearlyService providerPer user; rises as your team grows
Payment processing feesPer transactionBank or payment providerEcommerce only
Maintenance planMonthlyUsOptional
Redesign reserveEvery few yearsProject budgetWe budget for it from the start

We open the domain, hosting, analytics and payment accounts in your name. Invoices go straight to you, and we never step in to take a cut.

We flag items with currency risk in the quote: licence subscriptions and some services are billed in foreign currency.

The first thirty days after launch, and beyond
30 days of post-launch fix support, backups and maintenance coverage

Our work doesn't end on launch day; we put the second phase in writing in the quote, too.

01The first thirty days We fix any bugs that come up free of charge. New pages or new features don't count as fixes; we price those separately.
02Training We run a live session with the people who will use the admin panel and leave you the recording.
03Backups As part of maintenance, we periodically restore a backup for real to check that the site actually comes back up.
04Monthly report One page: how many visitors, forms and calls you got, and where your speed stands.

The maintenance plan isn't mandatory. If you skip it, your site won't go offline; updates and backups simply become your responsibility. We put response times in writing in the quote.

If things go wrong

Below is how we respond to five scenarios; the same terms appear in the contract.

If the project runs late

You'll see the cause in the weekly status note: was it us, or content still on its way? If the delay is on us, we take responsibility for making up the time.

If the site gets hacked

If you're on a maintenance plan, we restore from a clean backup and close the vulnerability; if not, we price it as a separate job.

If the server goes down

The hosting account is in your name, so either you or we can open a support ticket.

If we part ways

You have a monthly exit right. Our handover pack delivers the source files, any admin access we hold, the design files and technical documentation in a single folder.

If we shut down

No part of your site depends on us to run, because we build it to work independently of us from day one.

KVKK, cookies and accessibility: who handles what

The division of work is clear: the technical implementation is on us, and the content of the legal text is up to your legal advisor.

We set up the cookie consent banner, the explicit consent checkbox on forms, the privacy notice page and basic server-side security.

What stays with you: your privacy notice and, if you sell online, your distance sales agreement (the contract Turkish law requires for online sales). Your legal advisor writes these texts, and we connect them to the right page and flow.

We cover the accessibility basics from the start: a keyboard-navigable menu, a heading structure screen readers can follow, readable contrast and alt text on images. A full compliance audit is a separate job; for public sector, healthcare and education projects, we discuss its scope separately.

Get a quote from our web design agency: let's map out the scope, timeline and price range together

Set your scope in the five-step wizard, then see the timeline and price range on screen. The only required fields are your name and phone number.