Module 01

Corporate web design and software —
a system, not a template

CORPORATE SITES · E-COMMERCE · BESPOKE SOFTWARE · AI INTEGRATION

We don't install ready-made themes; the front end is written for your project. Corporate sites, e-commerce, bespoke software, AI integration and maintenance all run from one team. Delivered in 15–30 working days; the accounts and source files are yours.

yourbrand.comINTERFACE

↑ PRESS ONE OF THE THREE — ITS COUNTERPART LIGHTS UP IN THE MEASUREMENT LAYER

semantic structureSTRUCTURE
<header>
<h1>
<article>
<article>
<article>
<button type="submit">

schema.org · Organization · Service · BreadcrumbList

measurement schemaMEASUREMENT
LOAD— s
LCPtracked
CLStracked
  • form_submit
  • phone_click
  • whatsapp_click
  • add_to_basket

All three are built at the same time; measurement and semantic structure aren't bolted on later.

15–30 working daysTypical delivery time
for a corporate site
Depends on scopeBudget band
settled in the quote
14 yearsHands-on experience
in web and software
YoursSource files, accounts
and the domain name

Let's work out which scope suits you, togetherFive steps, two minutes. The timeline and price range appear on screen.

Budget

Corporate website costs in 2026: what sets the budget band

The price is set by the scope CORPORATE SITE · 15 – 30 WORKING DAYS

The band we work out is based on a single-language corporate site with a limited number of templates . VAT is stated in the quote; e-commerce and bespoke software are priced separately. Five things set the band:

  • The number of pages and how many languages they're published in
  • Whether there's e-commerce, and how many products you start with
  • The number of systems talking to the outside world (ERP, shipping, payments)
  • Whether the content and images are ready
  • Flows that need bespoke development (panels, booking, memberships)

We don't quote a figure before seeing the scope; a number given before the template count and the integrations are settled will mislead either you or us — we've explained why below. We start the conversation by mapping the scope. Every piece of form data collected on the site falls under KVKK, Türkiye's data protection law; the privacy notice is set up from the start.

Three layers of the same page: interface, structure and measurement — illustrative graphic A drawing of three browser windows stacked on top of one another. At the front, the interface layer: a logo, two menu lines, a chip with an accent border, two heading blocks, three product cards and an accent-filled “Get a Quote” button. In the middle, the structure layer: the same blocks turned into dashed frames and labelled header, h1, article and button; below them a line reading schema.org, Organization and Service. At the back, the measurement layer: three chips labelled LCP, INP and CLS, along with the event names form_submit, phone_click, whatsapp_click and add_to_basket. When the “Get a Quote” button is pressed, the form_submit event lights up in the measurement layer. MEASUREMENT LCP INP CLS form_submit phone_click whatsapp_click add_to_basket STRUCTURE header h1 article article article button schema.org · Organization · Service yourbrand.com INTERFACE SEARCH Get a Quote form_submit
Illustrative graphic. Three layers of the same page: interface, semantic structure and measurement. The domain name, the cards and the interface elements are illustrative; they aren't taken from a real site. The LCP, INP and CLS chips deliberately carry no figures — those values are measured in your own browser, and we don't write them into a file.
Transparency

What's included, what isn't?

Included in the price

  • Interface design and page templates
  • Mobile and tablet layouts
  • Speed optimization and Core Web Vitals measurement
  • Analytics and form measurement setup
  • Admin panel + live training for your team
  • 30 days of correction support after launch
  • Source files and technical documentation

Separate line item

  • Hosting and domain name — bought in your name
  • Copywriting and photography
  • Third-party services (payments, shipping, e-invoicing)
  • Monthly maintenance package
  • Ad budget and management (Module 03)
  • Scope changes requested after delivery

See your project's band on screenOnly your name and phone number are required.

The difference

“I had a website built, but…” — the difference between an off-the-shelf theme and a bespoke design

Most sites aren't broken; your content has simply been dropped into a template designed for somebody else's business. We don't install templates. And we don't describe the difference — we measure it: we put your page weight side by side with ours.

A site built on a template

Off-the-shelf theme + content filler

  • The code for the 40 features you don't use is downloaded by every visitor too; load time on a phone gets longer.
  • Because measurement is added later, nobody knows which page prompted the call.
  • A plugin is hunted down for every small change; every plugin is a new security surface.
  • When the theme updates, the design breaks and it's back to the agency again.
The system we build

A front end written for your business

  • The page carries only that page's code; the weight is low from the start.
  • The measurement schema is set up on day one; you know which form and which campaign did it.
  • You update the content from the panel yourself.
  • The source files and the accounts are yours.
FAQs

Frequently asked questions: corporate website timelines, costs and life after delivery

The questions that come up most, with short answers. Where the detail sits in another section, there's a link at the end of the answer.

How long does a corporate site take, and what actually stretches the schedule?

A corporate site is delivered in 15–30 working days. What really stretches the schedule isn't the code, it's the content: when the copy, photographs and logo files are late, every step after that slips.

We've set out which job happens on which days in the table in the timeline section.

What happens if the project runs late?

When there's a delay we tell you and give you the new date in writing — we don't let it quietly drift. Because we break the schedule into stages, it stays visible which stage the delay came from and whose end it came from.

We've listed the cause of delays and the remedies point by point in the “If things go wrong” section.

How is my number of revisions decided?

The number of revision rounds and what each round covers is itemised in the quote; you see it before you sign. There's also 30 days of correction support after launch, and any faults that come up in that time are put right free of charge.

Who prepares the copy and the photographs on the site?

The copy and the photographs come from you; neither is included in the price. If you need them, we plan copywriting and photography as separate line items.

Is an off-the-shelf theme or a bespoke design right for me?

An off-the-shelf theme is the right call for a business on a limited budget whose only expectation of the site is to be visible online. A bespoke design makes sense for businesses that expect measurable calls, enquiries and sales from the site.

We've put a comparison table of the two approaches in the “the difference between an off-the-shelf theme and a bespoke design” section.

Should I have WordPress built, or bespoke software?

For most businesses publishing content and selling products, WordPress and WooCommerce are enough. Bespoke software is needed for the workflows an off-the-shelf system doesn't cover: dealer panels, booking, permissions management, processes that connect to an ERP.

Should I work with an agency, or is a freelancer enough?

For a one-person job a freelancer is cheaper and usually enough. An agency makes sense when design, software, advertising and content are running at the same time, and when the work has to still be standing in two years.

The difference isn't talent — it's continuity and scope. When one person falls ill or moves on, the project stops; in a team of eight the work carries on and your point of contact doesn't change. Who holds the source files, the panel credentials and the documentation is also put in writing. On the other hand, for a small one-off job an agency structure just adds cost.

Have you worked in our sector before?

Most likely yes: as of 2026 we've completed 165 projects for 120 brands over 14 years, so the odds are good that we've worked on something close. If we haven't worked in your sector, we say so in the first meeting.

We've set out what changes from sector to sector in the “What changes by sector isn't the design” section.

The detail

If you'd like to look before deciding

The process, migration, life after launch and the regulatory side — all here. Open it, read it, close it.

First, this question: do you really need a new site?

Find two numbers: how many people came in the last three months, and how many got in touch. If you don't know, the first job isn't design — it's measurement.

Your situationThe right stepWhy
The site loads, there's traffic, nobody callsSpeed and conversion fixes on the existing siteStarting over doesn't solve this; the mistake just repeats
You sell a single service and all the traffic comes from adsA single-page landing pageA twelve-page corporate structure only adds cost here
Several services, different audiences, a blog, more than one languageA corporate siteWithout a page of its own for each service, you won't be found in search
You sell products; stock, shipping and payments are part of the jobE-commerceAdding a basket later costs more than building e-commerce from the start
Your workflow has no equivalent in an off-the-shelf product (dealers, booking, field teams)Bespoke softwareA flow faked with a pile of plugins becomes unmaintainable within six months
The site is two years old, it works, it just looks datedA surface refreshIf the underlying build is sound, rewriting it is burning money

If your budget won't stretch to a bespoke design, don't work with us. On that budget, a well-chosen off-the-shelf theme and five well-written pages beat a badly built “bespoke design”.

What changes by sector isn't the design

What separates a hospital site from a hotel site isn't the colour palette — it's the moment the page has to rescue.

What a hospital or clinic website needs

The Ministry of Health's promotion regulations restrict prices, patient experience and before-and-after images in Turkish-language publishing; we build the content architecture through that filter.

What a hotel website should be: the road to the booking engine

The site's job isn't to close the sale — it's to carry the visitor to the booking engine already decided. A slow-loading gallery loses bookings.

On an e-commerce site it's the product page that earns, not the homepage

Most visitors land straight on a product page from a search result or an ad; we put the weight of the budget on the product page template, on-site search, and the variant and stock display.

B2B and industrial websites: catalogues, product codes, technical documents

Few visitors, high value per enquiry; what does the work is the technical documentation, product code search and a downloadable catalogue.

Nursery and school websites: built for the parent looking at a phone

The decision-maker looks on a phone, in the evening: location, photographs and one-tap calling.

We measure speed instead of talking about it: what should a website speed score be?
Speed

Speed is the multiplier that sets the return on the other four modules. Speed optimization isn't the tidy-up at the end of a project — it's an architectural decision made on day one.

Website speed score indicator: Core Web Vitals LCP, INP and CLS measurement

Measured just now

—s

This page loaded on your device and on your connection in that time; we don't write the figure — your browser measures it.

To check it, press F12, open the Network tab and reload the page; the value changes with your connection.

Loading in 2.5 seconds on a phone: what the LCP, INP and CLS thresholds mean

Google's thresholds for “good” are clear: LCP under 2.5 seconds, INP under 200 milliseconds, CLS under 0.1. The measurement is taken on mobile rather than desktop, at the 75th percentile of real user data — meaning three quarters of your visitors have to come in under that value.

At delivery we measure these three values before and after, and give them to you in writing.

One foundation, four modules: how the website feeds advertising, SEO, the app and video
How it connects to the other modules
To Meta & Google Ads Fast landing pages for the ads to arrive on; no weeks lost on a campaign page.
To SEO Clean HTML and schema; the SEO team doesn't spend its first months clearing technical debt.
To Mobile Apps A shared API and design system; the app is built on the site's foundation.
To Video Production A fast page for the video to live on, and a measurement schema; which video gets watched is tracked on the site.
Timeline: how many days does a corporate website take — 15–30 working days
Corporate website delivery timeline: stages from discovery to launch over 15–30 working days

What happens, day by day

A narrow scope sits at the bottom of the band; multilingual structures and integrations push it towards the top.

Working dayWhat we're doingWhat we need from you
Days 1–5Discovery, measuring the existing site, URL inventoryThe decision-maker in the meeting
Days 5–9Information architecture and homepage designLogo source files, brand materials, draft copy
Days 9–15Inner page templates, mobile layout, design systemDesign sign-off — all in one round
Days 15–21Coding, admin panel, content entryFinal copy and real photographs
Days 21–25Integrations, form and measurement setup, speed workTest accounts; payment and shipping credentials
Days 25–30Device testing, broken link sweep, launch, redirectsYour team's testing and sign-off to launch
The next 30 daysCorrection support, panel training, first measurement readDeciding who will attend the training

What stretches the schedule isn't the code, it's the copy that's still coming; content delivery dates are written into the schedule too.

You get one point of contact, and a short status note goes out on the same day every week.

Six things we ask for at the start

01The logo source file The vector one, not a jpg.
02Brand guidelines Colour codes and typeface preference.
03Service and product copy If it isn't ready, we decide who's writing it in the first week.
04Real photographs A team page with stock photos doesn't earn trust.
05Domain and hosting credentials Or authority to open them in your name.
06Measurement credentials Analytics and Search Console, if you have an existing site.
Site migration and 301 redirect plan: moving traffic from old web addresses to new ones

The thing you mustn't lose when migrating an existing site: the URLs

A sentence we hear often: “we had a new site built and our traffic dropped”.

The cause isn't the design: the old URLs the search engine knows have changed, and if no equivalent is defined, visitors land on an error page.

The order we follow when migrating:

  1. We list every URL on the old site — pages, images and files included.
  2. We find which URLs were getting traffic and inbound links, from the measurement data.
  3. We write a new equivalent for every old URL; anything without one goes to the nearest meaningful page, not the homepage.
  4. The 301 redirects go live at the same moment as the site.
  5. The URL change is reported in Search Console and the sitemap is submitted.
  6. Error logs are watched for the first thirty days; any URL that slipped through is added the same week.

There's some fluctuation in the first two or three weeks while the search engine recrawls the new structure. Don't believe anyone who tells you it won't dip at all — what can be promised is that the cause won't be a migration mistake.

When you read a quote, look at the number of templates, not the number of pages
Website architecture written from scratch: modular blocks coming together in a structure built for the project

What drives the cost isn't the number of pages, it's the number of different templates .

60 PAGES · 1 TEMPLATE Pages that share the same layout Adding the sixtieth page takes minutes. LOW COST
6 PAGES · 6 TEMPLATES Pages that each need a different layout Homepage, service, blog, product, contact — six separate builds. HIGH COST

You bring the budget down by reducing the number of templates ; the quote lists by name which templates will be written.

When you're getting quotes, ask: which theme is the interface built on, and whose account are the theme and plugin licences registered to?

Annual website costs: domain, hosting, SSL and licence renewals

Month thirteen: what you pay after launch

What you'll be paying twelve months after launch is in the table below.

ItemFrequencyPaid toNote
Domain renewalAnnualRegistrarRegistered in your name
Hosting or serverAnnual or monthlyHosting companyThe package changes as traffic grows
SSL certificateAnnualCertificate providerFree on most sites, renews automatically
Theme and plugin licencesAnnualProviderInvoiced in foreign currency
Business emailMonthly or annualService providerPer user; rises as the team grows
Payment gateway commissionPer transactionBank or payment institutionE-commerce only
Maintenance packageMonthlyTo usOptional
Renewal provisionEvery few yearsProject budgetBudgeted from the start

The domain, hosting, measurement and payment accounts are opened in your name; the invoices come straight to you, and we don't step in between and take a cut.

We flag the items carrying currency risk in the quote: licence subscriptions and some services run in foreign currency.

The thirty days after launch, and what follows
30 days of correction support after launch, backups and maintenance cover

The work doesn't end on launch day; the second part is written into the quote too.

01The first thirty days We fix any faults that come up, free of charge. A new page or a new feature isn't a correction; that's priced separately.
02Training We run a live session with the people who'll use the panel and leave you the recording.
03Backups Under maintenance we periodically restore the backup for real, to check it actually opens.
04Monthly report One page: how many people came, how many enquiries, how many calls, where the speed stands.

A maintenance package isn't compulsory. Without one the site doesn't shut down; updates and backups pass to you. We give the response times in writing in the quote.

If things go wrong

Our answer to five scenarios is below; the same wording is in the contract.

If the project runs late

The cause is visible in the weekly status note: was it us, or content that's still coming? If it's us, making it up is our job.

If the site is attacked

If you're on maintenance, restoring from a clean backup and closing the hole are included; if not, we price it as a piece of work.

If the server goes down

The hosting account is in your name; you can raise a support ticket as easily as we can.

If we part ways

You have a monthly exit right. The handover pack: source files, any panel credentials we hold, design files and technical documentation — in a single folder.

If we close down

No part of your site depends on us to run; it's built independently of us from day one.

Whose job is KVKK, cookies and accessibility

The split is clear: the technical implementation is ours, the content of the legal text is your adviser's.

Ours: the cookie consent layer, the explicit consent box on the form, setting up the privacy notice page, basic server-side security.

Yours: your privacy notice and, where applicable, your distance selling agreement — your legal adviser writes them, and we wire them to the right page and the right flow.

On accessibility the basics are done from the start: a keyboard-navigable menu, a heading structure a screen reader can follow, readable contrast, alternative text on images. A full conformance audit is a separate piece of work — on public sector, healthcare and education projects we discuss its scope separately.

Get a web design quote: let's map the scope, the timeline and the price range together

Set the scope in the five-step wizard and see the timeline and price range on screen. Required fields: name and phone number.