| People to deal with | Web agency, ad agency, production company, freelancers | One project manager, one WhatsApp line |
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| Data flow | Ad dashboard in one place, sales figures in another | Advertising, site and CRM meet in one report |
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| Creative turnaround | Queuing with an outside supplier for every new asset | Video and design team in the same building as the campaign |
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| Site & SEO alignment | The developer blames SEO, the SEO blames the developer | Technical SEO sits inside the development process |
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| Account ownership | Accounts opened in the agency's name, data held hostage | Every account in your name, handover file ready |
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| Campaigns abroad | Extra cost of a translation agency plus a local consultant | Multilingual SEO and global ad management included |
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| Contract | 12-month lock-in, early exit penalty | Month to month, free to leave at month end |
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